Ancestry.com is a technology company that knows family history – not just a family history company, and not even a family history company that just happens to use technology. Technology, and particularly computing, is essential to our mission to help everyone discover, preserve and share family history. Without it, we could still tell family stories to our children, but we certainly couldn’t substantiate those stories from 12 billion historical records into 55 million family trees through the work of 2.7 million subscribers, as Ancestry.com does today across all its websites.
In the 1960s, Intel co-founder Gordon Moore observed that the ratio of computing capacity to cost was doubling predictably, every couple years or faster. In other words, a computer built in 1969 had twice as much capacity as a computer built at the same cost in 1968, and over a hundred times as much capacity as a computer built at the same cost in 1962; a computer built in 1969 would also reliably have half the capacity of a computer built at the same cost in 1970, and less than a hundredth the capacity of a computer built at the same cost in 1976.
Suppose Moore’s Law continues. Within decades, whatever replaces smartphones would have millions, billions and then trillions of times the overall computing capacity at the same cost. Within a century, $150 could purchase more computing capacity than that of all human brains combined. If that were to happen, what might the intersection of family history and technology look like? What might Ancestry.com look like? Of course we don’t really know, but let’s imagine.
As it turns out, if ever we compute such family history simulations, detailed to the point of enabling the characters with fully immersive consciousness, there would be a rather shocking philosophical ramification – more on that next time I post.