Today is International Data Privacy Day, a global effort held each year on January 28 to create awareness about the importance of respecting privacy, safeguarding data and building trust. At Ancestry, while we focus on empowering and educating individuals about privacy and data stewardship every day, Data Privacy Day is an important moment to reflect on our commitment to protecting our customers’ privacy.
At Ancestry, trust is the foundation of our relationships with our customers and we strive to provide transparent explanations of how we collect and process your data—including sensitive personal information like DNA—present choices to you so you feel empowered to make decisions about your data, and most critically, enable our customers to exercise control over their own data.
Ancestry also publishes a Transparency Report that details our interactions with law enforcement agencies. Today, we are publishing our 2019 report. Our total interactions with law enforcement went down from 2018 to 2019 and we’re proud to reassure our customers that, like all years prior, Ancestry did not provide any genetic data to law enforcement in 2019.
Lastly, a note about the California Consumer Privacy Act (CCPA). This law became effective in California on January 1 and Ancestry took steps to help ensure that our privacy program meets the new law’s requirements, including enhanced disclosures when Ancestry customers request their data. Also, because Ancestry does not sell the personal information of its customers, you will not see a “Do Not Sell My Personal Data” button on our websites as you may elsewhere online.
Ancestry decided to provide the benefits of the CCPA to all our customers, not just those in California, just as we did with our compliance efforts for Europe’s General Data Protection Regulation.
We all have a role to play in safeguarding our customers data — and our own. Today, we encourage you to take a moment on Data Privacy Day 2020 to reset your passwords, check your sharing settings on social media, and revisit your privacy controls on Ancestry.