Ancestry Launches a New Take on Genetic Traits

Posted by David Sanchez on November 9, 2018 in AncestryDNA, News

Ancestry’s long history of innovation has driven our leadership in family history and, more recently, the emerging field of consumer genomics. Today, we’re proud to introduce a fun and innovative way for you to further explore who you are and where you come from – AncestryDNA Traits. Using science and data to power ongoing journeys of discovery, Traits is a new interactive experience that allows you to discover traits and attributes influenced by your DNA. With AncestryDNA Traits, you can explore up to 18 traits and attributes that you’ve inherited from your ancestors, share with family, and may pass down to future generations.

AncestryDNA Traits gives you personalized insights that help you understand how your DNA influences the attributes that make you unique. You can explore the science behind physical and sensory traits including hair color, earlobe shape, skin pigmentation, eye color, iris patterns – as well as sweet, bitter and cilantro aversion. Discover how these traits run in your family and how they might be connected to your ethnic origins. Get answers to why you’re the only one of your siblings with red hair – or why you have light-colored eyes – or why you and your mom both cringe at the bitter taste of brussel sprouts.

Powered by AncestryDNA, Traits gives you an even deeper look at your personal story through the “Around the World” interactive map. You can explore how your traits align with your heritage and learn whether your green eyes are common in other people with Irish ancestry.

Those of you with the AncestryDNA Mobile app will be the first with access to our new Traits Compare feature which allows you to compare your genetic markers that influence your traits with friends, family, or any other AncestryDNA customer who has Traits. See what today’s genetic science has to say about what you have in common with friends and family – then share your findings around the dinner table this holiday season. I know that’s where I learn the most about my family, our history, and who passed what down the line – thanks mom for those webbed toes and thanks dad for the hair.

Traits is just the latest example of the many tools we’re working on to enable a journey of personal discovery that we hope will enrich your life. As in everything we do, protecting your privacy is our highest priority, so we will continue to place you in control of your data – that means both you and your counterpart must consent to participate in any Traits Comparison.

Past Articles

Descendants of Honor

Posted by pplotkin on November 7, 2018 in Campaigns, Holidays

This Veterans Day, we are featuring the diverse descendants of Medal of Honor recipients to showcase the fact that our military heroes truly come from everywhere. Here are a few of their stories. Christopher Langlois – Descendant Christopher Flynn – Medal of Honor Recipient Ireland “I was named after him. I try to live up Read More

Researching the Genetics of Human Lifespan

Posted by Dr. Catherine Ball on November 6, 2018 in News

Today, I am proud to have the opportunity to highlight how the drive for discovery at Ancestry extends to our important research collaborations. Three years ago, we announced a collaboration with Calico, a research and development company focused on the biology of longevity. Today, our first joint research paper was published in GENETICS, a journal Read More

This Week in History – November 5

Posted by pplotkin on November 5, 2018 in News, This Week in History

This Week in History is Ancestry’s look back at notable events from the past. Featuring three moments from our Newspapers.com archives, this Week in History is our way of remembering what came before us. In honor of Veteran’s Day on November 11th, we remember our American heroes and their service to our country. During the week Read More

This Week in History – October 29

Posted by pplotkin on October 29, 2018 in News, This Week in History

This Week in History is Ancestry’s look back at notable events from the past. Featuring three moments from our Newspapers.com archives, this Week in History is our way of remembering what came before us. During the week of October 29, Hurricane Hattie struck Belize, President Ronald Reagan signed a bill establishing Martin Luther King Jr. Read More

This Week in History – October 22

Posted by pplotkin on October 22, 2018 in News, This Week in History

This Week in History is Ancestry’s look back at notable events from the past. Every week, we feature three moments in history from our Newspapers.com archives – anything from important anniversaries, to tragic occurrences, interesting tidbits to entertaining factoids, This Week in History is our way of remembering what came before us. During the week Read More

This Week in History – October 15th

Posted by Ancestry Team on October 16, 2018 in News, This Week in History

This Week in History is Ancestry’s look back at notable events from the past. Every week, we will be featuring three moments in history from our Newspapers.com archives – anything from important anniversaries, to tragic occurrences, interesting tidbits to entertaining factoids, This Week in History is our way of remembering what came before us. During Read More

Ancestry Product Update: Get a Link to Share Your Tree

Posted by Ancestry Team on October 8, 2018 in Website

We’ve added a new feature to our Family Tree sharing options to make it even easier than ever to invite friends and family to collaborate. To share your family tree with others, navigate to the tree you would like to share, and select Sharing from the tree drop-down menu. Among the email and Ancestry messaging Read More

Powered by the World’s Largest Consumer DNA Network, Ancestry Unveils More Detailed and Precise Ethnicity Estimates Than Ever Before

Posted by Dr. Catherine Ball on September 12, 2018 in AncestryDNA

With more than 30 years of dedicated experience in family history and the world’s largest consumer DNA network, Ancestry gives people the best tools to discover their story. Since our inception, we have been transforming names into family and distant places into home. We unlock stories from the past and inspire people to find their Read More