Our Path Forward

Posted by Ancestry Team on February 5, 2020 in Website

By Margo Georgiadis, president & chief executive officer

For more than three decades, Ancestry has helped millions of people learn more about themselves by connecting them to their past so they can gain meaningful insights to impact their future. Our relentless focus on serving our customers has enabled us to sustain innovation and market leadership in both Family History and Consumer Genomics. Tens of millions of people have chosen Ancestry as the place to discover, preserve and share their story.

DNA continues to be an important way for millions of people to start their family history journey. About 30 million people worldwide have already started a DNA journey, including over 16 million with Ancestry, seeking to learn more about themselves and make meaningful new connections. And we’re just starting to see the full potential for how genetics impacts health. We’re only at the beginning of all that’s possible.

At the same time, over the last 18 months, we have seen a slowdown in consumer demand across the entire DNA category. The DNA market is at an inflection point now that most early adopters have entered the category. Future growth will require a continued focus on building consumer trust and innovative new offerings that deliver even greater value to people. Ancestry is well positioned to lead that innovation to inspire additional discoveries in both Family History and Health.

Today we made targeted changes to better position our business to these marketplace realities. These are difficult decisions and impact 6 percent of our workforce. Any changes that affect our people are made with the utmost care. We’ve done so in service to sharpening our focus and investment on our core Family History business and the long-term opportunity with AncestryHealth™.

Looking ahead, interest in Family History remains strong and we’re continuing to grow and invest in breakthrough solutions to help people understand their heritage and put people on the path to improved health and wellness. We’re equally committed to building a brand consumers trust, helping lead the industry with best-in-class data stewardship principles and a commitment to trust and transparency, including our annual Transparency Report.

Our team at Ancestry has maintained our leadership position for decades through game-changing product improvements and compelling storytelling and we remain focused on continually innovating to deliver even greater value to those we serve.

Past Articles

2020: An Important Year To Remember Milestones in Voting Equality

Posted by Ancestry Team on February 4, 2020 in Website

2020 is a year to celebrate two major milestones in voting rights equality, with the 150th anniversary of the 15th Amendment to the U.S. Constitution banning racial discrimination in voting, and the 100th anniversary of the 19th Amendment extending these protections to women. The road to claiming the-all important right to have a voice in Read More

It’s Data Privacy Day—Here’s How We’re Safeguarding Your Data

Posted by Eric Heath on January 28, 2020 in Website

Today is International Data Privacy Day, a global effort held each year on January 28 to create awareness about the importance of respecting privacy, safeguarding data and building trust. At Ancestry, while we focus on empowering and educating individuals about privacy and data stewardship every day, Data Privacy Day is an important moment to reflect Read More

Tom Hanks Surprised by Ancestry® Discovery That He’s Related to Mr. Rogers, His Onscreen Character

Posted by Ancestry Team on November 20, 2019 in Entertainment

At the New York City Red Carpet Screening for “A Beautiful Day in the Neighborhood” this week, Tom Hanks was shocked to learn he is a distant relative to Fred Rogers, the beloved television personality who he will portray in the movie. Access Hollywood revealed the powerful Ancestry® discovery to Tom and his wife, Rita Read More

Advice from Maria Shriver for Making Your Holidays More Meaningful

Posted by Ancestry Team on November 8, 2019 in Website

By Maria Shriver, award-winning journalist and New York Times best-selling author The holidays are upon us. It’s truly one of my favorite times of the year because it’s when everyone gathers around the table — from close family to brand new friends. This special season is about celebrating, connecting, and creating cherished memories — which Read More

Your Privacy is our Top Priority

Posted by Eric Heath on November 8, 2019 in Website

Your privacy is important to us. That’s why we want to share our position on a recent event where a Florida judge issued a search warrant to allow law enforcement to search all of GEDmatch, an open data personal genomics database. Following the issuance of the search warrant, GEDmatch opened its database of nearly one Read More

Powered By Cutting-Edge Machine Learning Technology, Ancestry® Debuts the World’s Largest, Searchable Online Obituary Collection, Providing Members with Even More Details about the Ancestors Who Shaped Their Past

Posted by Ancestry Team on October 28, 2019 in Website

For more than three decades, AncestryⓇ has been a pioneer in family history research, developing innovative research tools and adding new content to our unparalleled historical record collections that enable people around the world to uncover their unique family story. Today, we are proud to announce the launch of our new Newspapers.com Obituary Collection, as Read More

Check your AncestryDNA® results next week! We’re adding new Portuguese and Scandinavian communities, empowering you to discover even more about your family history through DNA

Posted by Ancestry Team on October 17, 2019 in Website

Next week on Monday, October 21, we will release new AncestryDNA® communities for members with ties to Scandinavia and Portugal, helping them learn even more about their family’s unique story. To deliver frequent, quality updates to our members we leverage the latest DNA science to improve our products, resulting in highly-detailed and meaningful historical insights.  Read More

Your genes do not need to be your destiny

Posted by Ancestry Team on October 15, 2019 in News

Margo Georgiadis, Ancestry CEO At Ancestry®, we get out of bed every morning with a single, shared purpose: to empower journeys of personal discovery to enrich lives. For more than 30 years, we’ve helped people learn more about themselves by connecting them to their past so they can gain meaningful insights to inspire their future. Read More