Ancestry.com is a technology company that knows family history – not just a family history company, and not even a family history company that just happens to use technology. Technology, and particularly computing, is essential to our mission to help everyone discover, preserve and share family history. Without it, we could still tell family stories to our children, but we certainly couldn’t substantiate those stories from 12 billion historical records into 55 million family trees through the work of 2.7 million subscribers, as Ancestry.com does today across all its websites.
In the 1960s, Intel co-founder Gordon Moore observed that the ratio of computing capacity to cost was doubling predictably, every couple years or faster. In other words, a computer built in 1969 had twice as much capacity as a computer built at the same cost in 1968, and over a hundred times as much capacity as a computer built at the same cost in 1962; a computer built in 1969 would also reliably have half the capacity of a computer built at the same cost in 1970, and less than a hundredth the capacity of a computer built at the same cost in 1976.That trend, known as Moore’s Law, has continued to the present. Today, a $150 smartphone can store about a million times more data and process that data about a thousand times faster than the $150K Apollo Guidance Computer that took astronauts to the moon in 1969. The smartphone also has wireless access to extended computing capacity on the Internet, including systems like Ancestry.com, which stores over 10 petabytes of data, and processes over 40 million searches daily.
Suppose Moore’s Law continues. Within decades, whatever replaces smartphones would have millions, billions and then trillions of times the overall computing capacity at the same cost. Within a century, $150 could purchase more computing capacity than that of all human brains combined. If that were to happen, what might the intersection of family history and technology look like? What might Ancestry.com look like? Of course we don’t really know, but let’s imagine.One of the things we might do is tell stories about our family and ancestors at a much more massive scale and at a far deeper level, by computing highly detailed family history simulations. Maybe they would be something like a mix of Google Earth enhanced with a full history of maps derived from geological and astronomical research; Oculus Rift enhanced with brain-computer interfacing for an immersive tactile experience; and Second Life enhanced with avatars generated from family trees, photos, journals, and DNA, and abstracted to sub-neuronal degrees of detail to enable artificial intelligence. In deeper more meaningful ways, we could understand and even feel our family history, as the characters, settings, plots and conflicts unfold before us – as our stories come to life, and we walk in our ancestors’ shoes (literally?).
As it turns out, if ever we compute such family history simulations, detailed to the point of enabling the characters with fully immersive consciousness, there would be a rather shocking philosophical ramification – more on that next time I post.
About Lincoln Cannon
Lincoln leads the Story Engineering department at Ancestry.com. He has more than fifteen years of professional experience as a software engineer, Internet marketer, information technologist, and leader of technical teams in development and integration of web, mobile and management information systems. He holds degrees in business administration and philosophy. Lincoln is married to a French national, has three bilingual children, and speaks French at home. In his spare time, he enjoys eating out at restaurants with family and friends, watching science fiction and action movies, reading and writing philosophy, debating just about anything controversial, playing board and video games, hiking and backpacking in deserts and mountains, and touring new places around the world.