Posted by on May 15, 2013 in AncestryDNA, Company News

AncestryDNA was honored as the winner of the Utah Innovation Awards under the consumer software and web services category. Eight other innovation winners were also recognized in various categories from biotechnology to mechanical systems manufacturing. Finalists in the consumer software and web services category include LumiBook by School Improvement Network and MyCurrent by Overstock – Olabs.

 

Why AncestryDNA?

What makes AncestryDNA so innovative is how it fuses DNA technology and family history in a way that’s never been done before. It works like this:

First, we look at over 700,000 genetic markers for each individual to create your unique personal genetic blend.

We analyze your DNA to find genetic signatures that connect you to the lands of your ancestors from hundreds, even thousands of years ago. The genetic signatures come from a set of well-established science as well as new DNA patterns that have been discovered by the AncestryDNA population geneticists.

Then, we compare your DNA to the over 120,000 other AncestryDNA customers to see who you might be related to. Here’s where things get even more interesting. When enough of your DNA matches someone else, that means you’re related. Systematically, your family tree is compared with your newfound relative’s family tree to surface shared ancestors, names and locations so you’ll not only know that you are related, but how you’re related.

All this innovative technology adds up to some pretty cool new ways to look back into your family’s story. And with more people taking the AncestryDNA test, new innovative features for discovering family history are made possible.

Some of the AncestryDNA team members

About the awards

The 11th annual Utah Innovation Awards program was presented by Stoel Rives LLP and the Utah Technology Council to recognize innovations and the Utah companies that created them.

A committee of approximately 60 professionals from private industry, government and higher education evaluated and voted on program finalists and winners. The more than 100 nominations were put through a rigorous evaluation process during which committee members evaluated each innovation against a wide range of criteria addressing elements such as novelty, market need, market disruption and potential/current economic impact.

 

Get an AncestryDNA test today for only $99.

1 Comment

jairzinho 

Interesting look at the genetic discovery for the ancestors and deepen the story of what happened that gives to all those nominations that have been granted

May 22, 2013 at 9:10 pm