If you haven’t already heard or seen the news, we wanted to let you know that we have entered into a definitive agreement to acquire Archives.com.
You may already know of Archives.com – a fast-growing family history site that has clearly attracted new users to family history with a product that is easy to use and one that has proven to be a great way for people to get started with family history.
Over the past two years, Archives.com has done a great job building strong relationships with a number of key family history organizations, including a partnership with the U.S. National Archives to provide free digital access to the recently released 1940 Census. These types of relationships, along with some creative content acquisition strategies, have helped build out Archives.com robust collection of 2.1 billion family history records and expand the interest in family history.
So what does this all mean? It means that the acquisition will enable Ancestry.com to add a differentiated service targeted to a complementary segment of the growing family history category. In addition, Ancestry.com will welcome a team of talented engineers, digital marketers, and family history innovators into the Ancestry.com fold and also gain access to a proprietary technology platform that has supported Archives.com’s rapid growth.
We view this acquisition as a coming-of-age moment for the online family history category. The success of companies like Archives.com, and the innovation we see across our industry, in many ways validates the work done over many years to build category awareness. Additionally, it’s a way for us to accelerate our strategy of serving multiple customer segments with well differentiated offerings. Upon completion of the transaction, our plan is to keep Archives.com as a distinct brand and site, to continue to nurture its existing partnerships, and to continue to invest in new content, product and technology.
There have never been more products and services available to genealogists than there are today, and we are excited to help the talented Archives.com team continue to grow alongside Ancestry.com and look forward to helping them achieve their vision for a great online family history service.
About Heather Erickson
Heather Erickson is Head of Global Communications for Ancestry.com and has been with the company since 2009.
[…] Archives.com For $100 Million in Cash Filed by Gary Price on April 25, 2012 at 7:49 pm From the Ancestry.com Blog: You may already know of Archives.com – a fast-growing family history site that has clearly […]