As you may have already heard, NBC is premiering the new TV show Who Do You Think You Are? on March 5 at 8/7c.
The family history-focused series will lead seven celebrities on a heart-warming journey back in time as they discover more about the ancestors who came before them. Lisa Kudrow, who executive produced the show, will be featured, along with Sarah Jessica Parker, Spike Lee, Matthew Broderick, Susan Sarandon, Emmitt Smith, and Brooke Shields.
We hope you’ll invite your friends and family to watch the show. For ideas around how to spread the word about Who Do You Think You Are?, check out www.ancestry.com/spreadtheword.
WHO DO YOU THINK YOU ARE? BACKGROUND
The idea for Who Do You Think You Are? originated from a show that has been phenomenally successful in the United Kingdom for several years. During the last season, more than 5 million viewers tuned in to watch the show. All in all, the UK has seen a surge of interest in family genealogy, and we hope and expect the same reaction from Who Do You Think You Are? in the United States.
If you haven’t already seen it, check out the Who Do You Think You Are? trailer to see what it’s all about.
EXPANDING INTEREST IN FAMILY HISTORY
Ancestry.com is a partner and sponsor for the show, and assisted in researching the celebrities’ family histories to be used in the show.
Many of the reasons we partnered with NBC are the same reasons the genealogy community will be interested in the show – because Who Do You Think You Are? brings family history to the general public and presents new opportunities for the entire genealogy community. This means:
- More people may want to join a local genealogical society
- More people asking for help finding their stories
- Increased media exposure for the family history community
- More funding and resources for organizations focused on family history
What is wonderful about the show is that it will help people everywhere understand what they could discover about their own family stories.
Who Do You Think You Are? could very well be the next biggest family history phenomenon since Roots. America will see a renewed interest in family history.
Let your friends and family know about this exciting new show and get ready watch on Friday nights at 8/7c starting March 5th.
About Heather Erickson
Heather Erickson is Head of Global Communications for Ancestry.com and has been with the company since 2009.